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Rethinking Recruiting, Retention and Shop Strategy as Diesel Technician Shortage Persists
Posted on 03/17/2026 05:17 PM

The diesel technician shortage continues to challenge fleet operators across the U.S., forcing companies to rethink not only how they attract and retain talent, but also how they structure their maintenance operations.

Industry leaders say the issue is no longer just about filling open roles—it’s about building sustainable systems that can withstand ongoing labor market volatility.


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The Diesel Technician Shortage Isn’t Going Away. Here’s How Fleets Are Adapting.
Posted on 03/09/2026 12:55 PM

Across the transportation industry, one workforce challenge continues to dominate conversations in fleet management meetings and maintenance shops alike: the diesel technician shortage.

For companies that operate their own maintenance facilities, the impact is real. Open technician positions slow repairs, increase downtime and place additional strain on the people already in the shop. Even fleets with strong recruiting programs are finding that simply hiring more technicians isn’t always enough to keep pace with demand.


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Winter in Transportation: Preparation Is Everything
Posted on 03/02/2026 01:57 PM

The only people who like winter are the ones who don’t have to drive in it.

For them, winter begins with the first snowflake or when pumpkin spice turns to peppermint. In transportation, winter starts when the jack-o’-lanterns rot — and it doesn’t end until the Easter Bunny shows up.

Few industries deal with winter the way we do. While others can work from home or use PTO during severe weather, our industry doesn’t stop. Drivers, technicians and support staff still have to report, because freight still has to move.

Winter isn’t optional for us.


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Aim to Host Webinar on Recruitment, Retention and Maintenance Strategies That Give Your Business an Advantage
Posted on 02/25/2026 08:16 PM

What You’ll Learn:

  • Practical ways to generate more qualified applicants

  • How to compete on culture — not just compensation

  • Retention strategies that drive long-term loyalty

  • Maintenance alternatives that remove the burdens altogether

Event Details:

📅 Date: Thursday, March 5

🕒 Time: 11:00 AM (EST)

⏱ Duration: 1 hour

💻 Virtual (Teams)


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Rates Are Climbing. Capacity Is Tight. What That Means for Your Supply Chain in 2026.
Posted on 02/16/2026 07:01 PM

The truckload market is sending a clear signal: capacity is tightening, and spot rates are trending up rapidly.

According to the latest data from DAT, national spot truckload rates have climbed back into the mid-$2 per mile range, with some equipment types and regions seeing even stronger pricing. At the same time, flatbed load-to-truck ratios (LTR) have surged to levels that indicate a very tight freight environment.

For businesses relying heavily on the spot market, that combination can create volatility, higher costs and operational headaches. For those with a dedicated contract carriage strategy in place, it can mean stability and control while others scramble.


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Aim Transportation Solutions Acquires Fleetmaster Leasing, Further Expanding Presence in Columbus Market
Posted on 02/12/2026 05:08 PM

Aim Transportation Solutions has officially acquired Fleetmaster Leasing Corporation, a Columbus, Ohio-based truck leasing and rental company, marking another significant step in Aim’s continued expansion across Central Ohio. The acquisition follows the opening of Aim’s second Columbus location last year and further strengthens the company’s footprint in one of Ohio’s most active transportation markets.


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Aim Employee Spotlight: Bob Hite – Driving Excellence in Vienna, OH
Posted on 02/12/2026 02:15 PM

For more than three years, Bob Hite has been an important part of the Aim family, driving routes out of Vienna, OH. However, Bob has been keeping one of Aim’s valued dedicated contract carriage customers, Millwood, Inc., moving for over two decades, bringing experience, reliability, and professionalism to every mile. When Aim partnered with Millwood three years ago, Bob was extremely grateful that, as he was welcomed into the Aim family, his seniority and start date with Millwood were recognized. “I really appreciate that,” he said. “It means a lot to me that they recognized my time and experience.”


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Safety Bulletin Roundup: Practical Insights for Safer Fleets and Drivers
Posted on 01/30/2026 01:33 PM

Improving fleet safety isn’t about reacting after incidents happen — it’s about understanding where risk lives and addressing it before it turns into a violation, an accident, or downtime.

That’s the purpose behind Aim Transportation Solutions’ Safety Bulletin Roundup, a deep dive into the most common safety, compliance, and equipment issues affecting commercial fleets today. Led by John “Safety John” Rugarber, Aim’s Regional Safety Manager with more than two decades of industry experience, the session expands on topics regularly featured in Aim’s weekly Safety Bulletin and provides real-world context fleet operators can apply immediately.


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Chameleon Carriers: The Hidden Risk Undermining Roadway Safety
Posted on 01/28/2026 04:49 PM

Written by Ron Bourque, Aim Senior Vice President of Safety & Risk Management

In the trucking industry, safety performance is meant to follow a carrier for the life of the company. Compliance history, crash records, roadside inspection results, and safety ratings exist to protect the motoring public and to ensure that responsible carriers are not undercut by bad actors. Yet one tactic continues to undermine this system — the rise of chameleon carriers.


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How Aim’s LTL Shipping Can Help Reduce Freight Costs in 2026
Posted on 01/27/2026 06:42 PM

In a market where transportation costs and complexity continue to rise, companies are constantly looking for smarter ways to move freight without sacrificing service or reliability. One solution that makes sense for many businesses is Less–Than–Truckload (LTL) shipping—a flexible, efficient, and cost-effective option for freight that doesn’t fill an entire trailer.


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