As a family-owned and operated company, we know our employees make the biggest impact on our business every day, and it’s our dedication to their safety, and the safety of those around them, that motivates us. Aim’s safety-first culture is built on four core values: Integrity, Trust, Accountability and Commitment.

Aim full-service leases include participation in Aim’s safety programs designed to motivate drivers, improve performance capabilities, reduce accidents and comply with government regulations.

Our Safety Programs Include:

  • Compliance review with DOT regulations
  • Mock DOT audits
  • Safe vehicle handling techniques which reduced accident rates
  • Improved driving techniques which result in fuel savings
  • Customized regular driver meetings
  • Driver certification and training team
  • Accident coordination and investigation
  • Environmental and safety consultation
  • Customized Safety meetings
  • CSA Compliance Score Reviews

Additional Advantages

Inspector conducting a check in an orange vest inspecting tires


Aim’s dedicated team of trainers ensure everyone keeps up with the latest truck technology, as well as consistently tracking safety training on a monthly basis to guarantee technicians and managers are in compliance.

Safety and Road Rescue

Aim ensures DOT and OSHA compliance in both maintenance shops as well as on all equipment. We also offer 24/7 Road Rescue Services to get your fleet back on the road, no matter the issue.

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A truck broken down on the side of the highway. Triangular safety signs are placed leading up to the truck.
Netradyne, Peoplenet, and Bendix logos in a circle with text stating 'Continual training, coaching and support'.

Safety Measurement System (SMS)

For Aim, safety is paramount, which is why we’ve heavily invested a Safety Management System built on cutting-edge technologies and the industry’s best and brightest safety experts. Aim has partnered companies like Netradyne for an AI-based fleet camera system to prevent crashes and improve driver performance; Bendix for collision mitigation and avoidance; and Peoplenet for compliance, uptime and efficiency. We pair that with an in-house safety team of talented men and women dedicated to ensuring the safety of Aim’s employees, its valued customers and everyone we encounter daily.

Safety Week

While Safety is a top priority every day at Aim, we take the time once a year to truly focus and recognize those who go above and beyond. Starting in 2020, Aim began holding their annual Safety Week. Rooted in Aim Co-President Scott Fleming’s time as a U.S. Marine, the five-day event includes daily discussions held company-wide going over each of Aim’s core values, what they mean to Aim’s culture and how employees can use them in their own lives every day.

In addition to spending the week reinforcing and educating employees, Aim also recognizes two employees each year with an awards program to identify and honor those who go above and beyond for their demonstration of these core principles. Management across the company submitted their nominations to the Executive Safety Committee. The nominations are reviewed and narrowed down to one individual from Aim Integrated Logistics and one from Aim Leasing Company who are the most deserving of recognition. This recognition is known as the President’s Core Value Award, and recipients receive a cash bonus.

On the last day of Safety Week, Aim employees sign a pledge to prioritize safety in everything they do. The signatures have then been compiled and printed on banners displayed at locations from New York to Arizona.

Driver Recognition

Aim drivers not only drive for Aim, they thrive with Aim. From comprehensive driver rewards programs to safe driver incentive programs to driver appreciation week celebrations, we take every opportunity to thank our drivers for a job well done.

Our drivers receive top-tier pay, full benefits, holiday and vacation pay, and much more. Our inclusive family culture provides our drivers with 24/7-365 care and support, a friendly and helpful central operations team, as well as the latest equipment and access to cutting-edge technology.

With Aim’s many dedicated contract carriage customers, there is an account for every driver.

Aim drivers are rewarded for safe-driving practices. Our safe driver incentive programs are designed with one goal in mind- keeping our drivers coming home to their families. Drivers who excel in safe driving practices are provided with rewards points where they can purchase Aim swag and other prizes.

See How Our Safety Department Rewards Drivers

VP of Safety, Ron Borque rewards drivers for high safety scores

Ron Borque honoring our monthly Safe Driving Champions

Rewarding our most-improved drivers

"Safety is a journey, and company-wide programs, like Aim Safety Week, help guide us along that journey, reinforcing and improving upon our safety-first culture."

- Ron Bourque, Aim Vice President of Safety

Green Shop

Aim has been committed to environmental awareness for many years now. It’s also a part of our culture and philosophy including a comprehensive training program designed to focus on supplemental ways to enhance all efforts.

Aim offers:

  • A commitment to environmentally friendly workplaces
  • Designation of excellence in environmental awareness
  • Superior shop safety, shop waste management, and employee and community safety standards
  • Compliance with EPA, OSHA, Bio-Security, and WHMIS regulations
  • Increased efficiency, safety and reduced liability
  • Paperless purchase order and payment processing systems

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