The Aim National Sales Meeting: Strategies for Success, held every January, is a multi-day event for Aim Transportation Solution’s sales staff and executive team, consisting of two days of meetings followed by a four-day incentive trip for those who reached their annual goal. During the meeting portion of the event Aim celebrates the successes of the prior sales year and lays a strategic path forward into the new one. However, due to the worsening COVID-19 pandemic, Strategies for Success, now in its fourth year, looked a lot different this time around, trading its traditional backdrop of warm Florida sunshine and swaying palm trees for laptops and Zoom windows, going 100-percent online. The incentive trip that normally followed the meeting was cancelled.
“This meeting is an important part of our selling year – it is a ceremonious closing of one chapter and opening of the next for us, so we wanted to sacrifice as little as possible in going virtual,” said Jessica Bochy Deane, Aim Director of Marketing and the meeting’s organizer. “The idea from the start was to take the meeting’s three main events—the awards ceremony, the vendor fair and the upcoming years’ preparatory sessions—place them into a virtual setting, while doing what we could to preserve the collaborative, comradery-building spirit of the in-person event.”
So, beginning Jan. 11, participants did just that. For three days, a tight agenda was kept that included a steady lineup of presentations and discussions, led by Aim’s executive and management staff, to plan, inspire and ready the Aim sales staff for a lucrative 2021. Each day was capped off with a Virtual Vendor Fair, where Aim’s valued vendor partners—who, through their sponsorship, make this meeting possible each year—had “booths” for the Aim team to visit and gain product knowledge that they can turn around and offer current and future Aim customers.
But it wasn’t all business all the time. Spliced in were rounds of trivia as well as raffles, which, thanks to Aim’s valued vendor partners, included a spate of awesome prizes, featuring giveaways like gift cards, Apple AirPods and even a trip to Orlando, FL. Aim Business Development Manager Brian Peisker took home trivia gold and an extra vacation day for his efforts.
“It’s unfortunate we weren’t able to be in Florida, but the ultimate goal of the meeting, whether we’re there or in front of our laptops, is that each salesperson walks away equipped with some added knowledge, techniques and extra motivation to hit the ground running,” said Matt Svancara, Aim Executive Vice President of Sales & Marketing. “And I would definitely say we achieved that with what we put together over the course of this virtual event.”
No Aim Sales Meeting would be complete without recognizing its standout performers, and 2020’s economic woes add extra emphasis to how special what those individuals achieved truly is. For exceeding their annual sales goal, these individuals were awarded the President’s Circle award:
- Brian Bair, Senior Account Executive
- Don Baldacci, Senior Account Executive
- Mike Chopp, Regional Vice President of Sales
- Kevin Dunbar, Senior Account Executive
- Kerry Langlois, Senior Account Executive
- Jeff Leas, District Sales Manager
- Alex Marchal, Business Development Manager
- Rick McNerney, Senior Account Executive
- Dave Nichols, Business Development Manager
- Candy Paulus, Business Development Manager
- Brian Peisker, Business Development Manager
- Joe Telega, Regional Vice President of Sales
- Mike Wall, District Sales Manager
- Mike Williams, District Sales Manager
McNerney and Langlois led the company in revenue and most new accounts signed, respectively. McNerney, who couldn’t seem to stay out of the spotlight, and Wall were also recognized for having achieved the platinum level for NationaLease Masters Club, which recognizes the accomplishments of sales professionals who exceed the highest threshold of yearly performance among the entire organization, made up of more than 140 independent businesses.
“Our sales team always gives me so much to be proud of,” said Svancara. “But what I saw from them throughout 2020—the resolve, the dedication, the innovation—is something extra special, and each and every one of them should be as proud of themselves a I am of them. I’m fortunate to lead such a talented and resilient group.”